5 Web Strategies That DON’T Work
What kind of leader will you be? That always seems to be the question that arises out of major project meetings. There are always questions on how to improve usability, differentiate the firm, and...
View ArticleUsing Your Certainty Anchors to Help You Achieve Brilliance
Jonathan Fields is the founder of Tribal Author which gives platform-building and book marketing advice to authors and publishers. His new book Uncertainty: Turning Fear and Doubt Into Fuel For...
View ArticleImproving Online Shopping Experience Part 1: Promote Your Online Presence
Online shopping has grown substantially in the past 16 years with leaders such as Amazon and Ebay. The online user experience has changed, providing multitudes of products and easy payment processes....
View ArticleImproving Online Shopping Experience Part 2: Instil Confidence in Your Customers
Instil Confidence in Customers It’s important to make customers feel like they can trust you and your brand. Displaying clear policies, trust certificates, good reviews, security badges, and contact...
View ArticleImproving Online Shopping Experience Part 3: Enhance Your Product Being Found
Enhance Your Product Being Found Customers need to able to find your products easily no matter what page they are on. You cannot guarantee that a customer will start browsing from your home page...
View ArticleImproving Online Shopping Experience Part 4: Enable the Customer to Decide
Inform and reinforce the customer’s buying decisions by offering in-depth product information. Make sure to include the following: Product name: should contain relevant keywords Images: Clear, high...
View ArticleImproving Online Shopping Experience Part 5: Reduce Shopping Cart Abandonment
There are a million reasons why, but trying your best to improve user experience and prevent the preventable will close the gap a little more from a browser to a buyer. The shopping cart is one of the...
View Article
